In order to make it easier and more convenient for consumers to identify the right product for their specific needs, MSI will introduce a product naming convention that is
clearly indicating five different usage models in their product line naming. Those five product segments are: eXtreme, Gaming, Entertainment, Professional and Classic. Additionally,
MSI is introducing a new and brighter product packaging, making it ever easier for end-users to find the right products fitting their budget and fulfilling their individual needs.
Starting from 2009 with MSI's AM3 series mainboards, users won't just see an entirely new packing design but also find a clear indication of the product segmentation and specifications on the box. This will enable every user to immediately and intuitively understand the characteristics of a product and its respective integrity of functions.